How did the expression “girly girl” become about weakness? And what images does “womanly” conjure up? Soft? Curvy? Baking in the kitchen? Was there a boy expression? I thought back to all the times when my kids were really little and I would hear parents talking about their toddler sons, describing them as “all boy”. “Oh yeah”, they would say, “my son is ‘all boy’; he is all about trucks and balls and running down other kids; what a rough and tumble lad.” It was indeed true: “All boy”, “boyish”, and “manly” are all associated with strength, action, and power. It just didn’t seem right for there to be such black & white thinking about feminine and masculine.
And that’s when it all came together in my head. My business, Handsome in Pink, was going to reclaim “Girly Girl” and give girls and women everywhere a different vision of what being girly really is. I spoke with my business partner, Helena, who is the artist amongst us. We decided we were going to take each letter of Girly Girl and tell a different story for girls.
The Girly Girl shirts are currently in printing and should be out and ready for the Girly Girl revolution in the next couple weeks. We are so excited! It’s the next phase of Handsome in Pink— it’s Strong, Athletic, Artistic, Intelligent Girly Girls in Blue! Can’t wait to wear mine!